The Search Engine Marketing Basics

Having worked in the online marketing industry for over 10 years beginning as a website user interface designer and developer I later made the transition to search engine optimization as a full time career in 2004 for a startup agency directing a team of optimizers. I eventually moved to Classmates.com as the in-house SEO Manager. My career has been focused primarily as an in-house SEO. My most recent roles as Director of Online Marketing and now VP of Interactive Marketing I branched not only into paid search, social media marketing, but managed all of the online marketing including the email, viral, and affiliate programs.

After speaking at several conferences and other search marketing related events I found a passion for the Search Insider Summit in May of 2008 in which I organized the in-house track for the December 2008 Search Insider Summit in Park City, UT with Dan Perry (Cars.com) as well as moderating the silo smashing panel, and acting as an industry expert for various table discussions.

I am continuing my work with the Search Insider Summits as a member of the Board, and have plans to speak at other events.