Director of Online Marketing – Winshuttle
Responsible for as driving traffic through global paid search campaigns to landing pages and micro sites with the goal of user downloading a whitepaper, viewing a demo, etc. as well as the natural optimization of the multiple Winshuttle MODx based websites (US, French, German, etc) as well as the community site powered by Telligent. Responsibilities Included:

• Management of global paid search programs focusing on the US, France, Germany, UK, Australia, etc
• Paid search (PPC/SEM) and organic (SEO) including managing programs with major search engines, allocating budgets, setting keyword strategy, managing bids, developing creative copy, analyzing results at the campaign and adgroup level, and optimizing for maximum conversion.
• Natural search optimization of the Winshuttle US, French, German and community websites based on key terms
• Landing pages and micro sites optimization, testing, etc
• Responsible for channel targets and reporting success metrics for paid/natural search marketing and social media marketing
• Maintain and expand lead flow across market segments utilizing Paid Search (PPC/SEM), Natural Search (SEO,) and Social Media Marketing
• Develop a complete interactive online social media strategy with the objective to increase awareness of Winshuttle in the SAP community
• Manage interactive marketing initiatives with regards to social media sites such as Facebook, Twitter, and LinkedIn as well as internal and external blogging programs in order to generate brand awareness, referrals, and eventually leads.

Senior Director of Marketing – Smartsheet
In this role I reported directly to the CEO managing a fairly tight budget. My marketing dashboard determined a clear marketing plan in which I was responsible for reporting on successes for periodic board meetings. I managed copywriters, developers, and designers for various projects around paid search marketing, natural search marketing, social media marketing, and website management. I worked in conjunction with the VP of Product in messaging through the process to ensure usability as subscriptions were completed ending in higher use of the product, as well as worked closely with the affiliate marketing channel supporting with landing pages, banners, and paid search campaigns.
Responsibilities Included:

• Responsible for channel targets and reporting success metrics for paid/natural search marketing, affiliate, and social media marketing.
• Collaborated with sales and product management teams to define and market third party affiliate and referral lead generation programs.
• Managed channel/campaign specific forecasting for clear marketing plan
• Maintained and expanded lead flow across market segments utilizing Natural Search (SEO) Paid Search (PPC/SEM) and Social Media Marketing.
• Developed a complete interactive online social media strategy with the objective to increase awareness of, and build brand loyalty.
• Managed interactive marketing initiatives with regards to online communities as well as internal and external blogging programs in order to generate brand awareness and curiosity through buzz.
• Organic (SEO) and paid search (PPC/SEM) programs including managing programs with major search engines, allocating budgets, setting keyword strategy, managing bids, developing creative copy, analyzing results at the campaign and adgroup level, and optimizing for maximum conversion.
• Ownership of navigation structure, branding, and primary messaging on Smartsheet.com drupal based web site
• Analysis and reported on paths from banner ad or paid/natural search result through usability path of website, micro site or landing page completing registration and following up through paid acquisition.

Senior Online Marketing Specialist – Concur Technologies
I was responsible for the natural optimization of the multiple concur Drupal based websites (UK, French, German, etc) as well as driving traffic through global paid search campaigns to landing pages and micro sites with the goal of user requesting contact by sales person or wanting to join a webinar, download a whitepaper, etc. Certified in Eloqua in which I managed forms for the website and worked with Online Marketing Specialist to develop nurture campaigns based on decision level (decision maker vs. decision influencer) for follow-up by market development representative or sales through salesforce.
Responsibilities Included:

• Responsible for the technical execution, maintenance, and performance of online demand generating and automated lead nurturing programs through Eloqua.
• Management of Global SEO and PPC programs focusing on the US, France, Germany, UK, Australia, etc.
• Natural search optimization of the Concur Drupal based website based on key terms
• Landing pages and micro sites optimization, testing, etc
• Performance, testing, optimization
• Manage prospect/client response mechanisms

SEO Manager – Classmates Online
I was hired as the expert to manage the relationship between the agency hired to assist with the paid and natural search marketing for Classmates.com. Mainly responsible for the search optimization of the Classmates.com website starting with cleaning up URL structure and exposing as much content as applicable in order to generate rankings for related terms. Eventually worked on two projects that targeted useablity sear trends: First project was pulling all of the schools and affiliations in the database (over 200,000) and optimizing a page for each with a list of members in order to target users searching for schools – the pages maintained unique enough content so as not to get filtered out for duplicate content by the search engines. The second was a project around each member in the database (over 40 million) treating the profile as a landing page encouraging signups while maintaining unique content and beating out any potential competition for highly popular names.
Responsibilities Included:

• Optimized Classmates registration pages for search engines: data, HTML, site structure, and page layout issues
• Researching and resolving internal/external linking, code, content, and indexing issues
• Identifying and implementing effective strategies for increasing traffic through organic search listings.
• Build on understanding of how search engines and their spiders work by conducting research and reporting key developments
• Created and maintained development standards documentation to ensure efficient and accurate implementation of search optimization strategies
• Analytics tracking and reporting through internal data warehouse and Omiture
• Continually monitored organic search rankings to maximize traffic and sales
• Analyzed natural search campaigns and translated anecdotal or qualitative data into recommendations and plans for revising the natural campaign
• Created and reviewed daily, weekly, and monthly sales reports
• Keyword research including cataloging and indexing target keyword phrases
• reated, categorized, and refined keyword lists based on keyword vs. revenue tracking to drive qualified visitors
• Direct creative execution of search pages that are effective and search engine friendly
• Development of pages to support search strategy
• Managed outsourced paid search marketing with a budget of roughly three million a year
• Quantified paid campaigns to coincide with natural campaigns
• Monetize search traffic through targeted terms>landing pages>revenue

SEO Manager – Visible Technologies
Hired as an SEO Technician, eventually responsible to entire SEO department. Wrote customer CRM to help manage client communication, and staff responsibilities. Created system for customer management using Wordtracker, and Webposition Gold 3, and eventually Webposition Gold 4. Designed and developed company website for SEO, and usability.
Guide sales staff in appropriate sales techniques, and help to close sales by answering and SEO technical questions.

Instructor – Bellevue Community College
Instructor in Web Development including CSS and Design such as Photoshop courses

Marketing Manager – Perfect Blend
Responsible for updating website, front end and back end after completely designing, and development completion in February of 2005. Also responsible for managing bookkeeping, working with accountant, President, and major share holders in budgeting, and Accounts Payable. Roughly 80% of my responsibilities included all graphics, and marketing; Working with President, and Vice president in designing brochures, flyers, signs, etc. and promotional campaigns such as mailers, sponsorships, events, etc. Designing product labels, and communicating with printer to produce final product packaging.
Originally hired as a freelance Website Designer to redesign, and develop existing website as well as obtaining first position on Google, Yahoo and MSN for “Organic Fertilizer”; eventually asked to take position as an Office Manager. Duties as Office Manager included: State Registrations (Compliance), Bookkeeping, Managing staff, working with current Graphic Designer on Brochures, Flyers and Labels. Eventually took over Graphic Designer’s duties in creating new Labels, Brochures, Packaging Designs, Promotional Flyers, Large 20-40 page brochures, etc.

Designer/QA Engineer – Infomove
Design Intern for Telematics Company. Duties included: Creating Flash Demos; Designed Buttons, and general graphics for website; Designed Buttons and general graphics for product on Windows CE. Tested for web applications, as well as CE, and GPS tracking systems.